Product Development · Tech Strategy · AI adoption

Make better decisions.
Build what actually works.

I’m Maurice de Bijl, Product Builder and Tech Strategist at The Convenience Factory. I help teams decide what to build, improve or approach differently — and turn the right choices into working products: hands-on where that fits, and with trusted delivery partners when the project needs more development capacity.

Build a product Shape your tech directionExplore AI adoption

Technical direction · product strategy · UX & architecture · mobile, cloud & embedded · healthcare & connected products · hardware prototyping · QA & DevOps · AI adoption.

From idea to shipped productProduct Builder/ˈprɒdʌkt ˈbɪldə/ · noun. Someone who connects product direction, UX, architecture and delivery to turn ideas into practical software.
CTO-level directionTech Strategist/tɛk ˈstrætədʒɪst/ · noun. Someone who connects business goals to technology choices, architecture and a practical roadmap — and provides technical leadership for teams, partners and delivery.
Where it genuinely helpsAI adoption/ˌeɪ ˈaɪ əˈdɒpʃən/ · noun. The process of using AI as an accelerator for strategy, workflows, prototypes and product features — with privacy and quality boundaries.
years of professional software & product experience
25+
years of professional software & product experience
monthly active users on own product portfolio
60,000+
monthly active users on own product portfolio
App Store rating, featured by Apple
4.7★
App Store rating, featured by Apple
product direction, with scalable development capacity when needed.
Senior-led
product direction, with scalable development capacity when needed.

Senior-led development

Senior lead with scalable team capacity.

Some product development challenges need one experienced senior lead. Others need extra capacity for development, QA and delivery. The Convenience Factory keeps product direction, architecture and quality senior-led, and can scale delivery through trusted collaborators when the project needs it.

Scalable delivery support

A flexible network of trusted specialists can add development, QA and DevOps capacity without losing senior product ownership.

  • Maurice leads product direction, scope, architecture and quality.
  • AI supports research, prototyping, implementation and QA where it adds value.
  • Trusted specialists add development, test and DevOps capacity when the work needs scale.

01 — Product Development

From idea, prototype or troubled product to shipped software.

For turning ideas, prototypes and existing products into shipped software.

Pick the route that matches the product challenge in front of you.

Build track

Prototype Sprint

For founders & investor demos

  • Working prototype
  • Demo flow & UX/UI design
  • Technical proof of concept
  • Presentation support
Explore a prototype
Most popular

MVP Build

For a first usable product

  • App, web and/or backend implementation
  • AI-assisted development where useful
  • Testing & QA
  • Deployment
  • Handover documentation
Explore an MVP build

Product Acceleration

For existing teams & products

  • Architecture review
  • Critical feature delivery
  • Workflow & tool improvements
  • Test automation
  • Delivery & process improvement
Share your product context

Product Rescue

For products in trouble

  • Audit & stability fixes
  • Refactor plan
  • CI/CD improvements
  • QA approach
  • Practical recovery roadmap
Share what’s stuck

02 — Tech Strategy

Tech strategy that leads to a practical next step.

The goal is not another abstract report. I help clarify the real decision in front of you.

  1. 01

    Clarify

    Define the actual decision: what should be improved, built, bought, adopted with AI or left alone.

  2. 02

    Map

    Understand the workflows, tools, users, data, constraints and dependencies that shape the technical direction.

  3. 03

    Prioritise

    Rank opportunities by value, effort, risk and timing so the roadmap starts with the highest-leverage moves.

  4. 04

    Choose

    Decide the right route: product build, prototype, vendor, internal project, workflow improvement or safe AI adoption.

  5. 05

    Act

    Turn the decision into a practical next-step roadmap with scope, ownership, quality boundaries and delivery options.

Pick the route that matches the decision in front of you.

Strategy track
Low threshold

Digital Opportunity Scan

For teams who need clarity before investing

  • Review of current workflows, tools and bottlenecks
  • Digital improvement opportunities ranked by value and effort
  • Build vs buy vs improve advice
  • AI opportunities and data-safety boundaries
  • Practical next-step roadmap
Ask about a scan

Product Blueprint

For product ideas that need direction before building

  • Product scope & user flows
  • Technical architecture
  • List of identified opportunities
  • Risk assessment
  • Build estimate and next step: Prototype Sprint, MVP Build or further validation
Ask about a Product Blueprint

Digital Roadmap Session

For planned products, platforms or workflow changes

  • Business goals translated into digital options
  • Prioritised roadmap and decision points
  • Feasibility, risk and dependency assessment
  • Architecture/product direction at strategic level
  • Advice on prototype, vendor, internal project or build
Ask about a session

Development Team Setup

For organisations that want to build software in-house

  • Agile/Scrum development process and delivery rhythm
  • Team roles, profiles and hiring priorities
  • Boundaries between internal team, partners and vendors
  • Backlog, QA, CI/CD and release approach
  • Technical governance and code ownership
Ask about team setup

03 — AI adoption

Make AI practical. Keep the noise out.

AI can help teams move faster, create smarter product features and elevate workflows to another level — but only when it is applied in the right way.

AI track

Faster from idea to implementation

  • Use-case discovery
  • Real-workflow prototypes
  • Code assistance
  • Test and QA support
  • Documentation & handover
  • Refactoring and maintenance

AI as a product feature

  • Search and RAG over documents
  • Decision support
  • Data extraction
  • Classification and routing
  • Summaries and drafting
  • AI-assisted user flows

Agentic AI

  • Workflow assistants
  • Multi-step task support
  • Internal copilots
  • Tool and API integrations
  • Review and approval steps
  • Human escalation paths

Private, public or local AI boundaries

  • Public, private or local model choices
  • Data and IP boundaries
  • Controlled knowledge access
  • Human review flows
  • Logging and traceability
  • Privacy and compliance constraints
Explore where AI helps

Principle: use AI where it adds value, not where it adds noise — with clear boundaries for data, IP and human control.

04 — Proof

Experience in products where judgement matters.

A compact view of the experience behind the work: regulated and quality-sensitive products, scalable platforms and own products that had to survive real users, support and long-term maintenance.

Proud working with

Regulated & quality-sensitive products

Healthcare and connected health work where privacy, quality, traceability and risk-aware delivery matter.

  • Medical diagnostics mobile architecture
  • Medical iPad app paired with hardware
  • Requirements, risk analysis, QA, CI/CD and long-term maintenance

Platforms that had to scale

Event communication, SDKs and cloud platforms where architecture and operational judgement mattered.

  • The Close App grew from prototype to almost one million users
  • White-label SDK product line and AI assistant
  • Cloud portals, backend APIs and cross-device configuration

Own products and product judgement

Products designed, built, shipped and supported end to end — not just delivered as projects.

  • Foscam Surveillance 2 Pro with 40,000 monthly active users
  • 4.7 App Store rating and featured by Apple
  • Years of lifecycle, support and technical ownership

05 — About

Maurice de Bijl

I founded The Convenience Factory in 2011 around a simple belief: software products should make life easier, not add another layer of complexity.

I’m a senior Product Builder and Tech Strategist. My work sits where product direction, UX, architecture, engineering and quality meet: deciding what is worth building, then turning that decision into a working product.

That perspective comes from 25+ years of building and improving software: own products with real users and support, healthcare, embedded and connected products where privacy and quality matter, platforms, SDKs, cloud systems, startup prototypes and products that needed stabilisation.

I work best in compact setups: direct communication, low overhead and close to the work. First clarify what is needed, then make the right choices and help turn them into a working product. That can be alongside an existing team, or as a hands-on product builder when no team is in place yet.

Maurice de Bijl, founder of The Convenience Factory

What I bring

Product buildingTech strategyCTO-level directionProduct discovery & scopeUX, architecture & engineeringHands-on prototyping & deliveryMobile, web, backend & cloudHealthcare & quality-sensitive productsConnected products3D prototypingEmbedded productsAffinity with electronicsQA, maintainability & rescueAI adoptionWorkflow improvementAgile & ScrumTeam, vendor & partner direction

06 — Contact

Tell me what you want to improve, decide or build

Describe your idea, product, workflow or digital question — new or existing, rough or detailed. I’ll help you clarify the next decision and what a useful first step could look like.

Discuss your next step +31 85 369 5446

Office address

Midi Center 1
Kruisstraat Industrial Park
Kievitsven 36
5249 JJ Rosmalen
The Netherlands

Useful to mention

  • What are you trying to improve, decide or build?
  • Is this about strategy, a product, workflows or AI?
  • What already exists? (tools, designs, code, specs)
  • Do you already have a team or supplier involved?
  • Are there privacy, compliance or data constraints?
  • What is your desired timeline?